The last but very valuable wooden box full of the best teas from 1868 spoke for elegance and sophistication. This was a good approach to the time of festal need and visibility that led to higher sales. In general, Tata Tea practiced strategic partnerships and unique packaging design that allowed it to present an amazing gift box, maintaining its high-quality standards.
The Art of Tea: 1868 Reinvents Gifting Traditions for Tea lover
Tata Tea collaborated with an ibox in 2023. The partnership yielded a premium tea blend in a premium wooden box. To make the 1868 brand more recognizable and provide prestige gifting. They also ensured that the gift box fit with the six top-quality teas as high-end merchandise for their potential consumers.