iD Foods partners with iBox Promotions to run a ‘Free Mug Inside’ campaign. The aims are to enhance sales by giving this value-added extra, increase brand visibility and loyalty, and gain new customers as well as keep existing ones. The target groups were coffee drinkers, people looking for free stuff, and shoppers, who can be considered either iD customers or potential ones.
Through the participation of collaborative branding with a co-branded quality mug giveaway, the campaign was able to reach its target audience. The mug went both retail and e-commerce ways by using visuals of the mug and product. Social media built a link between clients and aroused curiosity. The product’s “Free Mug Inside” label on the packaging was a significant factor that motivated consumers to buy.
Ultimately, the campaign was very successful because it helped to drive sales, engagement, affinity for the brand, and the acquisition/retention of customers through the creative and attractive giveaway, which had a co-branding feature.
