Tata GoFit, one of the brands of Tata Consumer Products, partnered with iBox Promotions to offer free shakers to boost the brand visibility and, in turn, increase the brand’s involvement and sales. The campaign was directed at health-conscious people and fitness enthusiasts and the shaker offer was used as a promotional strategy to attract new customers and stimulate sales.
The campaign successfully spread brand awareness for Tata GoFit among the target audience, boosted user engagement and sales through an attractive giveaway incentive, and received positive feedback from customers.
The campaign did its job through the digital marketing strategy which was integrated based on the shaker gifts promotion which was given for free, positioning the product to the audience and increasing plant protein product sales.
