Tata Tea, which is one of the most popular Indian tea brands, paired up with iBoxPromotions as its partner. The best part was to present the tea infusers with every purchase of Tata Tea Gold Darjeeling as a gift. iBox Promotions created an innovative teacup infuser that is favourable to the market.
Even though many technical complexities arose and getting information out about the new product was difficult at times, the partnership was of mutual advantage. The proper execution of logistics management and a seamless marketing strategy, encompassing different channels, became the visible result of the strategic partnership.
