by Daniela Dsouza | Mar 9, 2026 | Case Study
A gold-accented infuser transforms brewing Darjeeling tea into a premium ritual In an increasingly experience-driven beverage market, Tata Gold sought to elevate its Darjeeling offering beyond the pack and into the ritual of tea itself. The objective was to...
by Daniela Dsouza | Mar 6, 2026 | Blog
Where creativity, compliance, and execution define successful brand engagement. In the fast-moving world of consumer goods, grabbing attention on the shelf is becoming increasingly challenging. With hundreds of competing products and shrinking consumer...
by Daniela Dsouza | Feb 11, 2026 | Case Study
Where technology meets tangibility. The Brief Kellogg’s wanted an on-pack promotion that went beyond a standard freebie. The objective was to increase engagement, brand interaction and time spent with the pack, especially among children and young teens. The solution...
by Daniela Dsouza | Feb 10, 2026 | Blog
In FMCG promotions, visibility often ends when the freebie is discarded. Containers change that—by becoming part of the consumer’s kitchen ecosystem. Unlike novelty giveaways, containers integrate directly into the product experience, offering long-term utility...
by Daniela Dsouza | Jan 23, 2026 | Case Study
The pencil that turned a giveaway into a growth driver. The Brief The objective was to increase pick-up, repeat purchase and brand recall. The product had to appeal to school-going children and be acceptable to parents. The Approach iBox Promotions shared...
