by Daniela Dsouza | Apr 17, 2026 | Case Study
The Brief Kellogg’s South Africa planned a large-scale on-pack engagement built around a children’s activity book designed to extend brand interaction beyond fun-time snacking moments. The promotion was launched on Kellogg’s Instant Noodles 70g x 5 multi-packs,...
by Daniela Dsouza | Apr 17, 2026 | Blog
The battle for consumer attention is often won or lost at the shelf in the competitive world of FMCG retail. Even the most powerful advertising campaigns ultimately lead to a single moment of truth, when a shopper stands in front of a display and decides which...
by Daniela Dsouza | Mar 9, 2026 | Case Study
A gold-accented infuser transforms brewing Darjeeling tea into a premium ritual In an increasingly experience-driven beverage market, Tata Gold sought to elevate its Darjeeling offering beyond the pack and into the ritual of tea itself. The objective was to...
by Daniela Dsouza | Mar 6, 2026 | Blog
Where creativity, compliance, and execution define successful brand engagement. In the fast-moving world of consumer goods, grabbing attention on the shelf is becoming increasingly challenging. With hundreds of competing products and shrinking consumer...
by Daniela Dsouza | Feb 11, 2026 | Case Study
Where technology meets tangibility. The Brief Kellogg’s wanted an on-pack promotion that went beyond a standard freebie. The objective was to increase engagement, brand interaction and time spent with the pack, especially among children and young teens. The solution...
