by Daniela Dsouza | Apr 17, 2026 | Case Study
The Brief Kellogg’s South Africa planned a large-scale on-pack engagement built around a children’s activity book designed to extend brand interaction beyond fun-time snacking moments. The promotion was launched on Kellogg’s Instant Noodles 70g x 5 multi-packs,...
by Daniela Dsouza | Apr 17, 2026 | Blog
The battle for consumer attention is often won or lost at the shelf in the competitive world of FMCG retail. Even the most powerful advertising campaigns ultimately lead to a single moment of truth, when a shopper stands in front of a display and decides which...
