In FMCG promotions, visibility often ends when the freebie is discarded. Containers change that—by becoming part of the consumer’s kitchen ecosystem. Unlike novelty giveaways, containers integrate directly into the product experience, offering long-term utility while reinforcing brand presence in…
The pencil that turned a giveaway into a growth driver. The Brief The objective was to increase pick-up, repeat purchase and brand recall. The product had to appeal to school-going children and be acceptable to parents. The Approach iBox…
Where technology meets tangibility. The Brief Kellogg’s wanted an on-pack promotion that went beyond a standard freebie. The objective was to increase engagement, brand interaction and time spent with the pack, especially among children and young teens. The solution…