Case Study
Yippee’s DIY Kit: Leveraging Consumer Co-Creation for Impactful and Cost-Effective Promotions
Introduction One of the best-known instant noodles is Yippee, a brand by ITC Foods in the Indian market. Yippee offers easy-to-indulge, delicious foods to millions of houses in India with the tagline “Making everyday experiences joyful.” As a measure of sustainability, Yippee decided to introduce...
Increasing Hand Hygiene Among Children During COVID-19 with Kellogg’s Chocos Sanitizer Wristband
The Company: For instance, Kellogg’s is a world-known producer of different kinds of breakfast items like Choco cocoa, which is a very well-known kind of cereal for children in particular. Chocos have a distinct chocolate taste and come in adorable shapes. During COVID-19, Kellogg’s commissioned...
Hero Behind Nutralite Mayo’s Sales Boost in Quarter
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Dabur Glucose-D Attracted Their Targeted Audience
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How Good Night Roll On Increase Their User Engagement by 5x
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