A simple yet thoughtful promotion turned into a powerful loyalty driver as Tata Coffee Grand, in collaboration with iBox, gifted consumers a premium branded mug—blending utility with emotional connect.
To strengthen consumer relations and build brand recall, Tata Coffee Grand launched a nationwide promotional campaign offering coffee mugs as giveaways. Partnering with iBox, the brand created an appealing, high-quality Tata-branded mug designed to resonate with coffee lovers.
Leveraging existing retail and e-commerce distribution channels, the campaign successfully reached a wide consumer base. The mug, both practical and stylish, not only encouraged immediate purchases but also created long-term visibility for the brand in everyday consumer routines.
The promotion garnered enthusiastic participation, drawing in new customers while reinforcing loyalty among existing ones. By aligning quality merchandise with its core product, Tata Coffee Grand managed to associate positivity with the brand, enhance customer engagement, and ultimately boost sales.
