Battling the Odds and Creating a New Superhero: Saffola Oodles Story

by dynamite | Feb 1, 2024 | Case Study

To reinforce consumer relations, Tata Coffee Grand undertook a nationalized promotion that rewarded coffee mugs as giveaways to consumers. They collaborated with iBox whereby they came up with an appealing Tata-branded mug that was of high quality. The use of existing...

Brewing Connections: Tata Coffee’s Mugs Drive Consumer Loyalty

by dynamite | Dec 14, 2023 | Case Study

To reinforce consumer relations, Tata Coffee Grand undertook a nationalized promotion that rewarded coffee mugs as giveaways to consumers. They collaborated with iBox whereby they came up with an appealing Tata-branded mug that was of high quality. The use of existing...

The Art of Tea: 1868 Reinvents Gifting Traditions for Tea lover

by dynamite | Dec 12, 2023 | Case Study

Tata Tea collaborated with an ibox in 2023. The partnership yielded a premium tea blend in a premium wooden box. To make the 1868 brand more recognizable and provide prestige gifting. They also ensured that the gift box fit with the six top-quality teas as high-end...

Yippee’s DIY Kit: Leveraging Consumer Co-Creation for Impactful and Cost-Effective Promotions

by dynamite | Nov 30, 2023 | Case Study

The strategy by Yippee Noodle was to introduce a sustainable campaign that incorporated green marketing to reach as many customer segments as possible within their limited budget. For an interactive, hands-on experience, ibox developed a do-it-yourself pinewood pencil...

Increasing Hand Hygiene Among Children During COVID-19 with Kellogg’s Chocos Sanitizer Wristband

by dynamite | Nov 30, 2023 | Case Study

To boost hand hygiene among young children, the ibox team was hired by Kellogg’s during the covid-19 period. They proposed a hand sanitizer made into wristbands with favorite cartoon characters. One million of Kellogg’s popular wristbands were distributed by the...