How a build-it-yourself kit sparked conversations, connections and brand lift for Yippee.
In today’s fast-moving FMCG market, simply standing out on shelves isn’t enough. Brands need engagement that feels purposeful, memorable, and budget-friendly. That’s exactly what iBox Promotions achieved with Yippee Noodles through a unique Build-It-Yourself Kit campaign.
Instead of opting for a conventional giveaway, iBox Promotions designed an eco-friendly DIY wood multi-utility holder —a sustainable, interactive item that appealed to children and parents alike. More than merchandise, it was an activity that invited families to pause, assemble, and connect with the brand in a meaningful way.
The campaign also addressed the unique challenge of finding an innovative, sustainable solution while aligning with Yippee’s 12% GST framework, ensuring that the brand lift was both impactful and fiscally practical.
The activation rolled out across modern and general trade channels and was instantly declared a hit. The outcome spoke volumes: Yippee registered a clear brand lift while staying well within budget. The campaign highlighted how a simple, thoughtfully designed engagement tool could outperform traditional, high-cost advertising.
This case demonstrates how iBox Promotions bridges creativity, sustainability, and consumer involvement to deliver measurable impact. When people build with your brand—literally—they build stronger connections, making every touchpoint last longer.
