In an increasingly cluttered edible oil market, Sunpure needed a compelling way to stand out on retail shelves and drive consumer preference; that’s where iBox Promotions came into action.
When Sunpure set out to strengthen its presence in the increasingly crowded edible oil market, it partnered with iBox Promotions to create a value-driven solution that felt both relevant and genuinely useful to modern households.
Sunpure wanted a promotional concept that aligned with its positioning of healthier, smarter cooking while offering consumers a tangible benefit at the point of purchase. The objective was simple yet strategic: stand out on retail shelves and deliver everyday utility that enhances the cooking experience.
In collaboration with Sunpure, iBox Promotions developed a thoughtfully curated Promos Pack featuring two 2-litre bottles of Sunpure Oil paired with a premium oil brush. Designed for controlled oil usage, the brush added practical convenience to the modern kitchen, elevating the offering from a routine purchase to a smarter cooking choice.
iBox Promotions managed the complete execution, from sourcing and custom branding to packaging that was cohesive, attractive and retail-ready. The promotional pack increased Sunpure’s visibility, encouraged trial and resonated strongly with health-conscious consumers.
By combining strategic utility with meaningful design, iBox Promotions helped Sunpure reinforce its promise of better cooking while creating a promotion that seamlessly blended value, purpose and everyday relevance.
