When Tata Tea sought to create a premium gifting solution for its heritage brand, 1868, it turned to iBox Promotions to transform the idea into a tangible experience of elegance and prestige.
1868 By Tata Tea’s premium line needed a gifting option that reflected its heritage and luxury positioning. The goal was simple yet demanding: to design something that showcased its finest teas while carrying a sense of sophistication for the festive season.
In 2023, iBox Promotions worked closely with Tata Tea to develop a premium wooden gift box. Designed to hold six high-quality blends, the box went beyond packaging to become a statement piece. The design fused practicality with refined aesthetics, transforming the teas into a collectable gift.
The wooden box not only boosted the brand’s visibility during the festive season but also reinforced 1868 By Tata Tea’s place in the luxury segment. By marrying smart design with premium gifting, iBox Promotions helped Tata Tea strengthen its identity in a competitive market.
Through thoughtful ideation and distinctive packaging, iBox Promotions continues to turn everyday products into memorable gifts.
