by Daniela Dsouza | Feb 11, 2026 | Case Study
Where technology meets tangibility. The Brief Kellogg’s wanted an on-pack promotion that went beyond a standard freebie. The objective was to increase engagement, brand interaction and time spent with the pack, especially among children and young teens. The solution...
by Daniela Dsouza | Feb 10, 2026 | Blog
In FMCG promotions, visibility often ends when the freebie is discarded. Containers change that—by becoming part of the consumer’s kitchen ecosystem. Unlike novelty giveaways, containers integrate directly into the product experience, offering long-term utility...
by Daniela Dsouza | Jan 23, 2026 | Case Study
The pencil that turned a giveaway into a growth driver. The Brief The objective was to increase pick-up, repeat purchase and brand recall. The product had to appeal to school-going children and be acceptable to parents. The Approach iBox Promotions shared...
by Daniela Dsouza | Dec 22, 2025 | Blog
In brand activations, timing defines success. A brilliant concept loses impact if it reaches shelves late, and in a competitive retail landscape, brands need execution partners who understand the seriousness of timelines. At iBox Promotions, we have evolved a...
by Daniela Dsouza | Dec 12, 2025 | Case Study
iBox Promotions introduced IML on rigid plastic for Kellogg’s, transforming a trial tapered bowl into a million-piece success repeated twice. Kellogg’s set out to accelerate the growth of Chocos by offering a premium product that appealed equally to mothers and...
