20 Million Stickers. 14 Designs. One Scalable Giveaway.

iBox Promotions delivers a high-volume licensed collectible campaign for Unibic.

The Brief
Unibic set out to create a high-impact, mass-market giveaway designed to increase engagement at the point of purchase.

The idea was simple but effective:

A free 3D sticker inside every ₹10 Unibic biscuit pack.

The campaign needed to perform across millions of units while remaining cost-efficient and operationally seamless.

The ask was straightforward.
Make it collectible. Make it consistent. Make it work at volume.

The Insight
Children are naturally drawn to collecting.
Familiar characters create instant excitement.

A single sticker creates interest.
A series builds anticipation.

By introducing 14 different designs, the campaign encouraged repeat purchases while turning a low-cost product into an ongoing interaction experience.

The character-led format added another layer of appeal, giving consumers something recognisable and worth collecting.

Because when there’s something to collect, one pack is rarely enough.

The Approach
Unibic defined the giveaway strategy and format.

iBox Promotions took on execution across manufacturing, coordination and delivery.

The priorities were clear:

• Produce high-quality 3D stickers in large volumes
• Maintain uniformity across 14 approved designs
• Align production with packaging timelines
• Deliver without interrupting supply flow

This went beyond production.

It required coordination across artwork approvals, manufacturing and distribution.

The Chosen Format: 3D Collectible Stickers
A set of 14 3D sticker designs was created to appeal to young consumers and encourage repeat interaction.

Each ₹10 biscuit pack contained one random sticker, introducing surprise into every purchase.

The tactile, visual format added immediate value and transformed a simple giveaway into an ongoing purchase driver.

Engagement began the moment the pack was opened.

Compliance & Production Precision
At 20 million units, uniformity was non-negotiable.

Every material used in the production process — from adhesive paper to inks and finishing materials — complied with international safety standards suitable for FMCG applications.

To ensure both quality and consumer safety, food-grade adhesive materials were used throughout the campaign.

Each sticker had to meet defined benchmarks across:

• Print clarity
• Material durability
• Food-grade adhesive performance
• Approved colour consistency and artwork specifications

At this volume, even minor deviations become visible.

Every detail had to hold.

The Execution Challenge

The challenge was magnitude.

20 million units.
Multiple designs.
Continuous supply alignment.

Production was structured to ensure:

• Balanced output across all 14 designs
• Consistent artwork reproduction
• No gaps during distribution
• Uniform quality across batches

Parallel workflows and tight scheduling kept production on track from start to finish.

Because at this level, efficiency is planned, not improvised.

The Result
The campaign was delivered in full, meeting both volume and quality expectations.

All 20 million 3D stickers were manufactured and integrated into Unibic’s ₹10 packs.

The giveaway added a layer of excitement to an everyday product while encouraging repeat interaction among young consumers.

Operations remained streamlined across the supply chain from production through distribution.

Key Takeaways

• Collectibility drives repeat purchase behaviour
• Familiar character-based formats increase consumer appeal
• Simple formats can deliver strong engagement at volume
• Production uniformity is critical in large-scale campaigns
• Multiple design variants increase interaction
• Strong execution turns simple ideas into effective campaigns

A straightforward idea, executed with discipline, can deliver measurable impact.

The Unibic 3D Sticker Campaign shows how well-managed volume and collectibility can work together to drive engagement at scale.

Because when millions of units are involved, consistency is what builds trust.