by Daniela Dsouza | Feb 11, 2026 | Case Study
Where technology meets tangibility. The Brief Kellogg’s wanted an on-pack promotion that went beyond a standard freebie. The objective was to increase engagement, brand interaction and time spent with the pack, especially among children and young teens. The solution...
by Daniela Dsouza | Feb 10, 2026 | Blog
In FMCG promotions, visibility often ends when the freebie is discarded. Containers change that—by becoming part of the consumer’s kitchen ecosystem. Unlike novelty giveaways, containers integrate directly into the product experience, offering long-term utility...
