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Brewing Connections: Tata Coffee’s Mugs Drive Consumer Loyalty

Brewing Connections: Tata Coffee’s Mugs Drive Consumer Loyalty

by dynamite | Dec 14, 2023 | Case Study

To reinforce consumer relations, Tata Coffee Grand undertook a nationalized promotion that rewarded coffee mugs as giveaways to consumers. They collaborated with iBox whereby they came up with an appealing Tata-branded mug that was of high quality. The use of existing...
The Art of Tea: 1868 Reinvents Gifting Traditions for Tea lover

The Art of Tea: 1868 Reinvents Gifting Traditions for Tea lover

by dynamite | Dec 12, 2023 | Case Study

Tata Tea collaborated with an ibox in 2023. The partnership yielded a premium tea blend in a premium wooden box. To make the 1868 brand more recognizable and provide prestige gifting. They also ensured that the gift box fit with the six top-quality teas as high-end...

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