Good Knight Fabric Roll-On Gets a Heroic Makeover: Chhota Bheem x Good Knight

The Good Knight Fabric Roll-On with Chhota Bheem Pencil-Topper Campaign by iBox Promotions aimed to leverage the popular Indian cartoon character Chhota Bheem to increase the appeal of the mosquito repellent fabric roll-on product. While Good Knight’s original target was adults buying household supplies, this co-branding campaign utilized character licensing of the beloved Chhota Bheem to attract kids. A collection incentive of multiple pencil toppers to gamify purchases was also employed.

The campaign, likely promoted on social media channels, employed smart strategies like tapping children’s affinity for the character to create positive brand associations. The collection incentive generated a sense of completion to drive repeat purchases from a new, younger demographic. Overall, it represented an effort to sustain existing adult customers while expanding reach to parents influenced by their children’s product desires.

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